Abita Brewing in Louisiana has signed on as the founding brewery partner of Enjoy Beer, a new enterprise created to provide resources on a national scale to a select group of top independent U.S. craft brewers.
Harpoon Brewery co-founder Richard Doyle, who last year sold his stake in the Boston brewery, created Enjoy Beer. A press release explains that company “partners will share their collective wisdom and resources, and those of craft industry experts, in order to bring competitive strength to their individual craft breweries in an ever more competitive marketplace.”
“As the craft brewing industry continues to evolve, there is enormous pressure on brewers to compete against the big breweries,” Doyle said in a press release. “Local brewers like David Blossman at Abita, have been committed to innovation and finding new opportunities to compete while ensuring the company’s independence and local roots.”
Enjoy Beer plans to take on more craft brewing partners “who wish to preserve their local independence, while gaining shared resources in areas such as marketing, sales, purchasing, logistics, and finance in order to compete with large-scale corporate competitors.”