A-B aims at UK working class

From the St. Louis Post-Dispatch:

Aiming for the British working class, Anheuser-Busch Cos. is rolling out a new beer in the United Kingdom. Called Bud Silver, the beer will have a lower alcohol content and a stronger hops flavor than an American-style lager.

The stronger flavor hops and richer color also make Bud Silver attractive to young adult males, according to A-B’s Jim Gorczyca. “It kind of goes after the working-class guy,” he said.

And an interesting fact at the end: In the last five years, Anheuser-Busch has nearly tripled the volume of A-B brands sold internationally.

Does is seem likely that Bud Silver will take the UK by storm? Likely not, but quite obviously the world’s biggest brewer will continue to find a larger audience for its beers or find other beers that audience will drink.

One Reply to “A-B aims at UK working class”

  1. Seems like they have it backwards. My familiarity with UK ales and preferences are for lower hop content than American.

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