Speaking at the 2019 Sauvignon Blanc Celebration in Marlborough last month, Hanni spoke passionately about the need to completely rethink the concept of food and wine pairing.
“A perfect wine pairing doesn’t exist. We’re doing a lot of damage the way we’re matching wine and categorising it. We need to start a campaign to stop wine and food pairing as we’ve created a lot of bullsh*t around the idea.
“A lot of people enjoy being arrogant about wine and consider entry-level wines as being unsophisticated. We need to educate the trade to better serve the personal interests of wine lovers.
“We need to celebrate the diversity of consumers, not make them feel stupid. You can serve Sauvignon Blanc with steak – why not?”
Echoing Sarah Heller MW’s opinion, Hanni warned that those who believe food and wine pairing has potential in China will be in for an unpleasant surprise.
Via: The Drinks Business