Speaking at the 2019 Sauvignon Blanc Celebration in Marlborough last month, Hanni spoke passionately about the need to completely rethink the concept of food and wine pairing.
â€œA perfect wine pairing doesnâ€™t exist. Weâ€™re doing a lot of damage the way weâ€™re matching wine and categorising it. We need to start a campaign to stop wine and food pairing as weâ€™ve created a lot of bullsh*t around the idea.
â€œA lot of people enjoy being arrogant about wine and consider entry-level wines as being unsophisticated. We need to educate the trade to better serve the personal interests of wine lovers.
â€œWe need to celebrate the diversity of consumers, not make them feel stupid. You can serve Sauvignon Blanc with steak â€“ why not?â€
Echoing Sarah Heller MWâ€™s opinion, Hanni warned that those who believe food and wine pairing has potential in China will be in for an unpleasant surprise.
Via: The Drinks Business