They didn’t like the beer

Anheuser-Busch recently and quietly – we haven’t seen a press release – rolled out a beer called Wild Hop.

The San Francisco Chronicle invited two representatives from Whole Foods to join in a blind tasting, given that Whole Foods is the kind of store Anheuser-Busch hopes will sell Wild Hop.

Wild Hop finished last in the tasting, while Caledonian Golden Promise was first.

(Cyrus) Kayvan, who correctly identified it though he’d never tasted it before, called it “bitter, malty and watery.” (Forrest) Allen’s notes read “manure, very weak.” (Linda) Murphy detected “marzipan, fruity, piney” notes, and said the lager was “thin on entry and shallow on palate.”

Not exactly a ringing endorsement.