Ever thought that the lines for beer releases are out of hand? Dave Powers takes a humorous look at the phenomenon in McSweeney’s.
Ever since our flagship septuple IPA landed in the number one position on a popular beer rating website, due in part to positive word of mouth (as well as a flaw we discovered in the siteâ€™s database that allowed us to leave an unlimited number of five-star reviews), demand for our product has skyrocketed. This, combined with our refusal to distribute anywhere outside the confines of our own facility in order to strategically and artificially limit the available supply, has resulted in people clamoring for our beer. If youâ€™re looking to pick some up for yourself, just know that your chances of success are about the same as the ABV of your average domestic light beer.