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What’s the big deal with “Big Beer” vs. Independent Craft

A chuckle rippled through the craft beer industry a couple of weeks ago when one of three people to accept a Great American Beer Festival medal on behalf of Seattleā€™s Cloudburst Brewing used his 10 seconds of fame to unbutton his flannel shirt and display a salty sentiment to the crowd, both in the auditorium and those live streaming the event at home.

In red letters, below a mischievous grin and a Seattle Mariners cap, his white T-shirt read: “F**K AB-INBEV”

Josh Noel has a great interview up with Cloudburst Brewing’s founder and former Elysian Brewing employee Steve Luke on the now infamous shirt he flashed during the GABF awards. But the interview covers a whole lot more. For those wondering what people have against “big beer” and their tactics, the interview is a great introduction to the independent brewers mindset.