What would you think a headline reading “Beer Fragmenting in Supermarkets” would mean?
That there are broken bottles all over the floor?
No, Miller’s Brew Blog reported: “For the 13 weeks ended April 28, the top 20 beer brands commanded 72.3% of supermarket volume, according to beer sales statistics from Nielsen. Thatâ€™s down a point and a half from 73.8% share in 20004.”
That means more diversity and more access to what the blog calls “worthmore” brands.