Shouldn’t Dikta be a beer brand?

This is just plain wrong.

Lyke 2 Drink reports that Mike Ditkta has his own wine and that Mike Ditka Kick Ass Red and will retail at between $40-$50 per bottle.

Ditka has become a brand outside of football. His name is on a successful Chicago steakhouse and on frozen pork chops, barbecue and steak sauces, and cheese spread. He also has a brand of cigars set to debut.

All that’s fine, but his own wine? Shouldn’t it be beer?

2 Replies to “Shouldn’t Dikta be a beer brand?”

  1. My guess is that his marketing company felt he could make more profit on wine than beer. And at 50 bucks a bottle, they were probably right!

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