Sam Adams second quarter sales up 14.6%

Boston Beer Co., brewer of Samuel Adams beer, reported a 17.1% increase in revenue in the second quarter. The net revenue increase in the second quarter was primarily driven by a 14.6% core shipment volume increase and an increase in revenue per barrel of approximately 2%.

Samuel Adams sales have generally been a good barometer for small breweries, those the Brewers Association refers to as “craft breweries.”

Company founder Jim Koch said, “We feel very positive about our second quarter depletions growth of 16%. This was our sixth successive quarter of double digit increases. We believe these results are driven by drinkers trading up to our full flavored craft beers and increasing retailer and wholesaler support for the craft category and Samuel Adams.”