The symptoms of prostate cancer rarely show before the disease has progressed, but a simple PSA blood test can serve as an early warning and save menâ€™s lives. But how do you reach men in their late 30s and early 40s, when statistics show they often skip regular physicals and avoid doctorâ€™s offices?
â€œPints for Prostates is an awareness campaign designed to reach men through the universal language of beer. We want to communicate with them in a friendly and non-threatening way about the need for regular PSA testing,â€ says Rick Lyke, the drinks writer for All About Beer Magazine and many other publications. Lyke was diagnosed with prostate cancer in February. â€œEarly detection is the key to fighting prostate cancer and a PSA test and a physical exam are the best method to catch it early.â€
Read more about this, courtesy of Julie Johnson Bradford at All About Beer magazine.