New Holland Brewing Co. in Michigan and Pabst Brewing Co. announced today they will enter into a partnership agreement that focuses on the national distribution and sales of New Holland’s full portfolio of craft beer.
“This partnership allows us to distribute our beer brands to more consumers throughout the country by leveraging PBC’s robust sales and distribution platform,” said New Holland president Brett VanderKamp.
Once the partnership is fully implemented, Pabst’s sales force will sell all of New Holland’s beers to wholesalers nationwide. New Holland, entering its 20th year, will remain independent and will continue to manage all other business functions for its beers, including production, marketing, and finance. All beers will continue to be brewed in Holland, Michigan, and New Holland’s spirits, restaurant and retail operations will continue to operate as they currently do.
Pabst will not take an equity statke in New Holland and currently there are no plans in place for Pabst to invest in additional brewing capacity at New Holland. However, the partnership arrangement does contemplate the opportunity for expanded production of New Holland brands at facilities where Pabst already has contract brewing agreements in place, Pabst CEO Simon Thorpe said.