New Belgium Brewing’s recently completed the “Glass that Gives” program raised $8,921 for four nonprofit organizations. During the campaign, New Belgium Brewing, maker of Fat Tire Amber Ale, sold nucleated glassware in a winterized two-pack gift box for $8.99, with $1 from each purchase going to charity.
Between November 1 and January 31, New Belgium sold 5,921 glass sets. In addition, 3,000 people uploaded photos of themselves with the glassware, which raised an additional $750 per nonprofit ($1 per picture, equally divided among the groups).
The nonprofits that benefited were: Water Keeper Alliance – $2,735, Organic Farming Research Foundation – $2,158, People for Bikes – $2,039, and Save the Colorado – $1,989.
“This program toasts the efforts of nonprofits that focus on themes everyone at New Belgium is passionate about – water conservation, bike commuting and sustainable farming,” said brewery spokesman Bryan Simpson. “We want to thank everyone who made a purchase or sent us a picture – we appreciate the support and so do our nonprofit friends.”