Yet, despite owning a number of smaller breweries, and leading sales of packaged craft-style beer, AB InBev still doesn’t appear to be completely at ease with the term craft.
The brewing giant recently launched a three-part Instagram TV series called “Brewers on Tap, a show which includes interviews with the founders of some ABI-owned craft breweries. During the first episode, host Christina Perozzi asks: “What do you think craft beer is now? Do we even want to use the word?
Jaron Mitchell of 4 Pines Brewing Co. answered, “I think the term will be gone in a couple of years time”. Probably long before our time there was another term. Probably used to be called lizard beer.