Molson Coors in the United Kingdom today announced the acquisition of the award-winning Sharp’s Brewery, including Doom Bar which is describes as “the UK’s most exciting cask beer brand.”
Molson Coors chief executive for the UK and Ireland, Mark Hunter, said: “The Doom Bar brand is modern and progressive. It has a loyal following and excellent reputation amongst consumers and customers alike and has the potential to become a truly extraordinary brand. We have a wealth of experience with this type of venture and an excellent track record of building brands across all markets. We respect and want to preserve the unique culture of Sharp’s Brewery and the special appeal of their brands to beer drinkers.”
Stuart Howe, head Brewer at Sharp’s Brewery, said: “We are delighted to be joining the Molson Coors team, all of whom are passionate about Sharp’s Brewery and committed to the Doom Bar brand. We are incredibly proud to be voted the best regional cask beer by our customers, with the support of Molson Coors we’re looking forward to being recognised as the best cask beer in the country.”
Founded in 1994, Sharp’s Brewery is in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West. Doom Bar is the No. 1 selling cask brand in the South West and Wales and the fastest growing cask brand in Greater London.