Joe Sixpack’s state of beer advertising

Don Russell, aka Joe Sixpack, prepares us for the Super Bowl with his 5th Annual State of the Sleaze.

What happened to the babes?

As the 2006-07 beer commercial season draws to a close on Super Sunday, it’s become obvious that chicks – and I use that term with all due respect for the talented, young, toothy, breast-enhanced blondes paid to bounce and giggle on cue – are a thing of the past.

Budweiser gets his top rating for a spot in which the Stadium fans flash placards to animate a poured beer.

Of course, it all changes Sunday when Anheuser-Busch rolls out its new commercials during the Super Bowl. The Wall Street Journal reports in one Bud Light spot a game of rock, paper, scissors goes painfully awry.