The Brewers Association has hired Julia Herz as director of craft beer marketing. Herz replaces Ray Daniels, who remains with the Brewers Association as the director of Brewers Publications.
“Julia has a passion and a vision for craft beer,†Bob Pease, Brewers Association vice president, said in a press release. “We are excited to utilize Herz’s knowledge of the beer and wine industry coupled with her sales and PR experience to further the ever growing craft beer market.â€
Most recently Herz was the vice president of Redstone Meadery in Boulder, Colo. She is also one of the founding members of the International Mead Association, organizer of the International Mead Festival.
Prior to working at Redstone Meadery, Herz served as the sales manager for the Brewers Association (known then as Association of Brewers) for three years.
This is an excellent move by Real Beer and a boon for craft beer in general. Hold on to your hats gentlemen, Julia has a ton of energy and can focus like a laser beam on a target.
Zivjeli,
P Bakulic