Heineken rolls out BeerTender in U.S.

Heineken BeerTender

Heineken USA launched of BeerTender for the U.S. market. The devide is designed exclusively for the Heineken and Heineken Premium Light DraughtKegs. The countertop cooler uses a patented carbonator pressure technology to “deliver a perfect pour every time.”

Engineered by Krups, the BeerTender works this way: Insert a Heineken or Heineken Premium Light DraughtKeg into BeerTender, connect the included disposable draft tube, close the lid, and serve.

“BeerTender is an innovation in draft technology and a must-have for any beer aficionado who values a premium-quality draft beer experience and stylish product design,” Ken Kunze, senior vice president, chief marketing officer Heineken USA, said for a press release.

Not surprisingly, he is referring to drinking Heineken products.

Selected models allow the consumer to adjust temperatures to 36°F, 39°F or 42°F to accommodate a personal drinking preferences. And there is a 30-day freshness count-down indicator available on some models.

The BeerTender, designed to sell for between $279 and $299 depending upon the model, is already available in the Netherlands, France, Austria and Switzerland. More information is available at www.BeerTender.com.

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