A Minneapolis brewery has partnered with General Mills to create a limited edition beer called HefeWheaties. Not surprisingly it will be a German-style hefeweizen.
General Mills stated in a press release that the beer will not actually contain Wheaties cereal, but will be representative of the Wheaties brand.
Fulton Brewery plans to release the beer Aug. 26 and only in Minnesota.
“We’ll see how people react to it,” said Fulton co-founder Ryan Petz. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”
One Reply to “HefeWheaties – trend or gimmick?”
You didn’t make the “beer of champions” joke.
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