The Wall Street Journal reports that beer industry leaders are considering working together to improve beer’s image.
The Journal writes:
In an unprecedented effort to reverse the industry’s decline, Anheuser-Busch, which controls roughly half of the U.S. beer market and has dominated it for decades, is trying to drum up support in the industry for the equivalent of the dairy industry’s popular “Got Milk?” campaign.
We’re all for anything that improves beer’s image, but it is troubling to read a quote from Tom Long, Miller’s chief marketing officer:
“We’ve marketed our way into this problem, and we can market ourselves out of it.”
This isn’t just a matter of marketing. What’s in the bottle, or your glass, makes a difference. That’s why craft beer sales were up 7% last year and will likely increase by a similar amount this year.