The name of the website may leave you a little disoriented: Eat Beer.
Even when we consider a beer such as Celebrator Doppelbock liquid bread it is still liquid and we pour it in a glass instead of eating it with a fork.
OK, silliness aside, the the National Beer Wholesalers Association (NBWA) is holding a contest to promote beer as an ingredient when cooking. Its â€œCooking with Beer Challengeâ€ is designed to find the best recipe in the country featuring brew. The winner will receive a seven day trip to Cancun, Mexico. The press release says “to soak up the sun and enjoy Americaâ€™s beverage” and if you’ve previously been to Cancun you’ll understand the importance of the part in quotes.
Recipes entered by July 31 will be judged by a panel of food experts to determine which top ten recipe creators will receive an expense-paid trip to participate in the final cook-off in New York City this fall.
â€œThis cooking contest reinforces several of our key messages with consumers,â€ said NBWAâ€™s Vice President of Public Affairs Michelle Semones. â€œIt highlights the immense variety of beer found in stores around the country â€“ something that would not be possible without distributors to help get these smaller products to market. It also reminds consumers that beer has a natural place at the dinner table â€“ whether livening up a recipe or as the perfect accompaniment to one.â€
Beer is the only required ingredient in the recipes, which may be for any type of dish: appetizers, soups, entrees or baked goods. The more creative use of beer as an ingredient the better.