The name of the website may leave you a little disoriented: Eat Beer.
Even when we consider a beer such as Celebrator Doppelbock liquid bread it is still liquid and we pour it in a glass instead of eating it with a fork.
OK, silliness aside, the the National Beer Wholesalers Association (NBWA) is holding a contest to promote beer as an ingredient when cooking. Its “Cooking with Beer Challenge” is designed to find the best recipe in the country featuring brew. The winner will receive a seven day trip to Cancun, Mexico. The press release says “to soak up the sun and enjoy America’s beverage” and if you’ve previously been to Cancun you’ll understand the importance of the part in quotes.
Recipes entered by July 31 will be judged by a panel of food experts to determine which top ten recipe creators will receive an expense-paid trip to participate in the final cook-off in New York City this fall.
“This cooking contest reinforces several of our key messages with consumers,” said NBWA’s Vice President of Public Affairs Michelle Semones. “It highlights the immense variety of beer found in stores around the country – something that would not be possible without distributors to help get these smaller products to market. It also reminds consumers that beer has a natural place at the dinner table – whether livening up a recipe or as the perfect accompaniment to one.”
Beer is the only required ingredient in the recipes, which may be for any type of dish: appetizers, soups, entrees or baked goods. The more creative use of beer as an ingredient the better.