– A strong fourth quarter wraps up an excellent year for Boston Beer, producer of Samuel Adams beer.
– Bud.TV got off to a slow start. Part of the problem is the registration process. “The first week after Super Bowl, the site got an average of 20,000 visits a day, but only about 800 to 1,000 a day were registering–we think because of the registration process,” reported A-B vice president Tony Ponturo.
– Miller Brewing is giving a national push to Miller High Lifeâ€™s â€œTake Back the High Lifeâ€ campaign. The company reports “Midwestern customers are swapping trendiness for value, so the brewer is taking its promotion of the lower-priced beer nationwide.” Kinda like this headline: Miller: Midwesterners Appreciate Lower-Priced Beer.