‘Flashbeer’ aims to match ‘Big Ad’

Following up on last year’s “Big Ad” for Carlton, Foster’s has rolled out “Flashbeer.

Half a million people saw “Big Ad” in the first week of its life on the Internet and Foster’s hopes to surpass that figure before the ad launches on TV.

The ad features a prospective Carlton brewer who wins over the brewery’s recruitment panel through the “power of ’80s dance” with his rendition of a scene from the 1983 movie Flashdance.