Brewdog’s ad campaign launched last week. Dubbed the “most honest ad ever”, the brewery launched a 30-second video featuring the word ADVERT is displayed in large font with a can of Punk IPA in front of it with thrash metal music in the background.
On buses, the ad is worded ‘ADVERT ON A BUS’ above a picture of a can of their new Punk IPA.
The east London craft brewery is encouraging people to take pictures of themselves holding bottles of its own flagship beer to cover the Scottish brewer’s cans in the ads – then share the images on social media with @forestroadbrew and the hashtag #beerthatworks both on Instagram and Twitter. Beer fans who follow Forest Road’s orders can claim a free pint from Forest Road Brewing Co’s Tap Room in Hackney by showing their picture to the bar staff.
Via: The Drinks Business