The National Beer Wholesalers Association and the Brewers Association plan to begin presenting an annual Craft Beer Distributor of the Year Award. The award will recognize the beer distributor in America who does the most to market, sell and promote craft beer in their market. A Craft Beer Distributor Achievement Award and Craft Beer Distributor Recognition Award will also be presented.
From the press release:
Craft brewers, beer distributors or representatives of NBWA and the BA are welcome to nominate any distributor they believe deserving of the award. Nominations can be made through August 15, 2007. For complete information about the award and how to nominate a distributor, please visit the NBWA website. Winners will be announced on October 13 at the Great American Beer Festival in Denver, Colo.
Oh lord…I can see the marketing now, right along side Swiller’s gold medals for the “original” lite beer (Hello, Peter Hand?): Anhooser Butch voted TOP CRAFT BEER DISTRO of the year!! Bleah.