Coors Light surpassed Budweiser in 2011 to become the country’s No. 2-selling beer, according to Beer Marketer’s Insights. Bud Light is the top-selling beer by a sizable margin. Miller Lite is fourth, with Natural Light rounding out the top five, according to SymphonyIRI.
“Dethroning the King is a great accomplishment so early in the history of MillerCoors,” a MillerCoors spokesman wrote in an email.
An Anheuser-Busch spokesman said the company’s 2011 sales numbers won’t be available until its earnings report in early March. Although Bud sales declined 4.6% that was an improvement over recent years. Sales fell nearly 10% in 2009.
“Dethroning the King is a great accomplishment…” not important, making a better tasting light beer, now that would be something.