City of Portland yields to local brewery

The city of Portland has abandoned an effort to take away a local brewery’s right to using an iconic logo. Old Town Brewing secured the exclusive rights to use the leaping deer logo found on the city-owned Portland, Oregon, sign in 2012.

The city hired a private trademark attorney and spent four years contesting Old Town Brewing’s exclusive rights. The Oregonian reports city officials announced Portland will no longer seek to secure the trademark for use of the logo on beer, wine and liquor products.

In exchange, the Old Town brewery will allow the city to license the image for certain local alcohol-related uses such as festivals, events and advertising for local trade organizations. Old Town Brewing will not allow use of the logo on any alcohol-related products or packaging.