Poor Richard’s Ale, made by about 100 breweries across the country to makr the 300th anniversary of Ben Franklin’s birth, let to a surprising gathering of breweries in St. Louis. The Post-Dispatch reports:
A Schlafly beer served at the St. Louis tour center of Anheuser-Busch Cos., the nation’s largest brewer? Tom Schlafly, owner of the St. Louis Brewery Inc., sipping an Anheuser-Busch product?
These sights might cause people to do a double take, but that’s what happened Tuesday afternoon, when staff from Anheuser-Busch and St. Louis Brewery, the maker of Schlafly beer, gathered to toast Benjamin Franklin’s birthday.
A-B is lobbying other breweries to get involved in a campaign to boost the image of beer, and this reflects their effort.
“There are things we can do together that could make our overall industry get a higher profile in consumers’ minds,” said Bob Lachky, executive vice president of global industry development at A-B’s domestic brewing unit. “And everybody (in the beer industry) would benefit.”