England Campaign for Real Ale (CAMRA) – a consumer advocacy group – has mounted a campaign against cheap beer prices, pointing out some supermarkets are selling beer for little more than water.
CAMRA, members of parliament, trade press and pub industry chiefs are calling for urgent action to prevent promotions that serve to exacerbate the problem of binge drinking.
Legistlations would “call on supermarkets and off licences to curb irresponsible alcohol price promotions and stop using alcohol as a loss leader.”