Adolphus Busch V â€” great-great-grandson of Adolphus Busch, otherwise known as the original Busch in Anheuser-Busch â€” is launching ABV Cannabis, a Colorado-based startup that sells marijuana vaping pens. â€œI saw that cannabis is the future,â€ Busch told The New York Post. Heâ€™s the latest heir to an American business empire to turn to weed. In June, Ben Kovler, a descendant in line for the Jim Beam whiskey fortune, took his Chicago-based cannabis cultivator, Green Thumb Industries, public in Canada. â€œItâ€™s not a coincidence,â€ John Kaden, chief investment officer of weed-focused hedge fund Navy Capital, told The Post. â€œAlcohol is the most immediately affectedâ€ as marijuana gets legalized by states. T! he U.S. cannabis industry is expected to grow to $75 billion by 2030, according to research from Cowen. By comparison, U.S. alcohol sales totaled about $180 billion in 2017.