When we wrote a couple of weeks back about Anheuser-Buisch’s push into providing program content the headline More â€˜Bud TVâ€™ seems likely was mostly meant to be flip.
But not according to today’s New York Times (registration required; free), which reports:
. . . as in Bud TV, an online entertainment network that Anheuser-Busch, the nationâ€™s biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February.
The network will be on a Web site that will have the bud.tv address.
This would be no small project. Just a few of the highlights:
– Bud TV would offer six channels of comedy, reality, sports and talk programming created for and by Anheuser-Busch. The tentative names for the channels include Comedy, Happy Hour and Reality.
– A-B in discussions with Joe Buck, the sportscaster, to develop a talk show.
– A seventh channel on Bud TV, tentatively named Bud Tube, will be styled after the popular Web site YouTube , giving consumers a chance to â€œgenerate their own Anheuser-Busch ads, comedic in nature,â€ which can be shared with other computer users.
That’s just the start.