Brooklyn expands its market

A Reuters interview with Brooklyn Brewery co-founder Steve Hindy reveals that Brooklyn has expanded distribution into new states and headed to more.

Brooklyn – previously focused on the states closest to New York – has moved into Ohio, Indiana, Illinois and Alabama, and plans to soon add Maine, New Hampshire and Vermont.

In chronicling craft beer growth, the story does offer a cautionary note from Benj Steinman of Beer Marketer’s Insights.

“Some people might be getting ahead of themselves. There are a number of companies that are spending many, many millions of dollars to greatly expand capacity,” Steinman said, questioning whether there is enough demand to justify the added production. He did not include Brooklyn Brewery in that group.

One Reply to “Brooklyn expands its market”

  1. I’m not sure if it’s a new addition or not but I was recently surprised to find a huge selection of Brooklyn beers in Michigan.

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