To celebrate 150 years of business the Stevens Point Brewery – long ago Chicago Daily News columnist Mike Royko declared Point Special the best beer in American – released five historic labels created from actual labels in the brewery’s archive. Represented are labels from the 1800s, 1920s, 1950s, 1960s and the 1980s, as well as the current Point Special Lager label.
“Many companies do a retro label. What we did is use many labels,” said Joe Martino, Stevens Point Brewery operating partner was quoted in the Steven Point Journal. “We put them out at the same time instead of one at a time.”