Lagunitas Brown Shugga’ has returned for the holidays.
Makes not mistake, Santa liked last year’s “replacement” beer, Lagunitas Sucks Holiday Ale, but he does appreciate a little Brown Shugga’ along with a cookie beside the fireplace.
You’ll recall that last year the brewery explained it would not make Brown Shugga’ because of production demands, and literally call Lagunitas Sucks Holiday Ale a Brown Shugga’ replacement.
Here’s the full story from last year:
This sad holiday season we didn’t have the brewing capacity to make our favorite seasonal brew, the widely feared BrownShugga’ Ale. You see, we had a couple of good years (thank you very much) and so heading into this season while we are awaiting a January delivery of a new brewhouse we are jammin’ along brewing 80 barrels of IPA and PILS and such every 3 hours. A couple of months back we realized that since we can only brew a mere 60 barrels of Shugga every 5 hours, that we were seriously screwed. For every case of Shugga’ brewed, we’d short 3 cases of our daily brews. The new brewhouse will help insure that this kind of failure never happens again. It’s a mess that we can not brew our BrownShugga’ this year and we suck for not doing it. There is nothing cool about screwing up this badly and we know it. Maybe we can sue our sorry selves. There is no joy in our hearts this holiday and the best we can hope for is a quick and merciful end. F*@& us. This totally blows. Whatever. We freaking munch moldy donkey butt and we just want it all to be over ….
Welcome back, Shugga’.