New beers form Shmaltz, Magic Hat

Origin AleShmaltz Brewing Co. begins its second decade by announcing it will release three new “radical” beers including, starting with ORIGIN: Pomegranate Ale (8% abv), an Imperial Amber brewed with pomegranate juice.

Rejewvenator (Year of the Fig, 9% abv, Fall ‘07) and Jewbelation Eleven (11% abv, Winter ‘07) will follow.

Shmaltz will also continue production of Bittersweet Lenny’s R.I.P.A. (a tribute beer to the late Jewish comedian Lenny Bruce, 10% alc.) throughout 2007. All four beers are available in 22-ounce bottles.

– Magic Hat Brewing has announced a new program of “uncommon craft-brewed specialty beers created to take both brewing science and liquid alchemy to the next level.” First up in the Wonder Beer series will be an Imperial IPA, a medium-bodied golden-copper ale of “pure hop astonishment.” Wonder Beers will appear in very limited single batches approximately every two months.


New Sam Adams brewery still possible makes it clear that Boston Beer’s deal to brew some of the Samuel Adams beers in Latrobe, Pa., doesn’t mean the company won’t built a new facility in Freetown, Mass.

(Freetown Selectmen Lawrence) Ashley said Boston Beer and Freetown are still communicating regularly to review the latest developments in the local project.

“I had a call from Boston Beer this morning. It seems to me they’re still certainly very interested in Freetown,” he said.

The Freetown brewery would produce 700,000 to 1 million barrels of Samuel Adams beer a year. The facility would operate 24 hours a day and brew most of the 18 varieties of Sam Adams beer.

Samuel Adams sales increased 17% in 2006.


Boston Beer buys into Latrobe brewery

From Rolling Rock to Samuel Adams beer?

The Boston Beer Co., brewer of Samuel Adams beers, has signed an agreement with a wholly-owned subsidiary of City Brewing Co. to brew some of its beer in Latrobe, Pa.

According to a company press release, Boston Beer and City Brewing will upgrade the brewery by purchasing equipment to allow for Samuel Adams’ traditional brewing process, use of proprietary yeasts and extended aging time, and beer bottling and kegging. Brewing of Boston Beer products is expected to begin during the second quarter.

“This agreement gives us increased flexibility,” said Martin Roper, President & CEO of Boston Beer.

The agreement with City Brewing is not expected to have an impact on brewing operations at the Boston Beer’s breweries in Boston and Cincinnati.

Boston Beer continues to investigate building a new brewery near Boston. The company originally sold beer brewed under contract at other breweries, but now produces the majority of its beer at its own Cincinnati brewery.

Boston Beer’s investment at Latrobe is expected to be between $3 million and $7 million and commensurate with Boston Beer’s commitment to the brewery, the parties are discussing the potential of Boston Beer having an ownership interest in the brewing facility.

City Brewery acquired the Latrobe facility last year after owner InBev sold the Rolling Rock brand to Anheuser-Busch and announced it would close or sell the brewery where Rolling Rock had been brewed since 1939. City is headquartered in LaCrosse, Wis., where it has also brewed products for Boston Beer.