Ask Real Beer
Hello, I don't know if you will know what I'm talking about, but here goes.
For years I've been looking for this old Hamm's Beer sign, maybe you can
tell me how I can go about getting one. I'm sure it's from the 50s or 60s.
It's the sign that has a rotating scene that scrolls across the sign. It
shows beautiful lakes and waterfalls somewhere in there there's a canoe with
a campfire. The imagery just blends from one scene to another and eventually
repeats itself. There is one at one of my local beer joints but it's broken
and no longer scrolls the scenes around.
From Beer Dave: Hamms, Storz and G. Heileman and other Midwest and Plains brewers
issued signs with this rolling scenery. They can be found for sale at
many flea markets and antique shops. Also many Internet auction
sights have them for sale. These first debuted about the time that TV
was entering the taverns. TV was black & white so this was a color
commercial running all day at the local watering hole.
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