March 2000

I remember Champale (in the 70's) from Iroquois Brands, VA. Then other brewers like Century and Heileman come into the picture. Strohs buys Heileman ... where did Champale end up? I would appreciate any information you might have. Thanks for your time.

From Beer Dave: Champale traces its roots to the Metropolis brewery of Trenton, N.J. It was brewed in Norfolk, Va., by Century Products, a sister company of Champale, Inc. In 1987, Champale was sold to G. Heileman of La Crosse, WI, then to Pabst Brewing Co. It's still available with limited distribution.

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