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A-B gets serious about online age checks before launching Bud TV

Nov 6, 2006 - Anheuser-Busch plans to use an outside firm to keep underage visitors from visiting its web sites.

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Many brewers, distillers and winemakers currently use an honor system to keep teens from visiting their sites. Visitors are asked to enter a birth date to enter, but the information is never verified.

Tony Ponturo, Anheuser-Busch's vice president of global media and sports marketing, said the company decided to change its policy before launching Bud.TV in February. The site will stream beer-themed shows, sports events and musical acts 24 hours a day.

The screening process likely will ask visitors for a name, age and address, including zip code, Ponturo said. The data can be matched against public records such as driver's licenses and voter registration cards.

Verified would then receive a password that would let them enter any Anheuser-Busch site.

Ponturo said he's in the final stages of choosing the screening company.


Published : Nov 6, 2006
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