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Sep 02, 2014

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'Vote with your throat'

Brewery puts faces of mayoral candidates on special bottles

Oct 18, 2006 - The Trafalgar Brewing Co. in Oakville, Ontario, had found another way to make its beer relevant to its community.

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Its latest beer features the faces of three London mayoral candidates on the labels. Named after incumbent Anne Marie DeCicco-Best, primary challenger Joe Fontana, and six-time mayoral candidate Ivan Kasiurak, the beers are DeCicco's Best, Fontana Red Lager, and Ivan's Ale.

The brewery released a batch for the federal election last January as part of a beer poll, comparing the total sales of each party's beer - which closely mirrored the actual election results.

In September the brewery crafted a special edition beer to help raise funds to save a 250-year old oak tree threatened by road expansion.

Not every candidate thinks "Vote With Your Throat" is a good idea.

DeCicco-Best said: "I declined to be a part of it... I didn't give permission," she said. "I was a bit surprised to see it. I didn't think they would go ahead with it. It was not part my plan to be on a beer bottle, and not part of our efforts in our campaign. It's unfortunate they went ahead with it."

The Trafalgar Brewing's initiative doesn't project a positive message, said Cynthia Etheridge, one of three candidates not featured on a beer bottle.

"I wouldn't be in support of this anyway," she said.


Published : Oct 18, 2006
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