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Sep 20, 2014

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'Goggles' without the beer

Scientists point to other factors beyond drinking

Nov 29, 2005 - A group of British scientists has determined that you can experience the "beer goggles" effect without drinking. "Beer goggles" is a slang term for a phenomenon in which one's consumption of alcohol makes physically unattractive people appear beautiful.

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"The beer goggles effect isn't solely dependent on how much alcohol a person consumes," said Professor Nathan Efron, Professor of Clinical Optometry at the University of Manchester. "There are other influencing factors at play too."

Other factors that can make ugly people appear attractive include: the level of light in the bar; the drinker's eyesight; the smokiness of the room; and the distance between two people.

An eyewear company funded the research.


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