Budvar wins Portugese decision
Court denies A-B right to use Budweiser name
Oct 12, 2005 - Anheuser-Busch lost an appeal that would allow it to sell beer under the brand name Budweiser in Portugal, the European Court of Human Rights ruled in the latest round of a global legal battle between the U.S. beer giant and Czech brewery Budejovicky Budvar.
Anheuser-Busch was appealing a 2001 decision by Portugal's Supreme Court, which ruled that Budejovicky Budvar had the right to use the brand name under a 1986 treaty between the Czech Republic and Portugal, which protects registered designations of origin.
"While we are disappointed with this ruling, the judgment has no effect on Anheuser-Busch's business in Portugal as our trademark for `Bud' remains valid and unchallenged," Stephen J. Burrows, CEO and president of Anheuser-Busch International Inc., said in a statement.
The two companies have been battling over Budweiser and other trade names, such as Budvar, for a century. Currently, they are involved in about 40 lawsuits worldwide.
Budvar exports its beer to the Unites States under the name Czechvar.
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