Full 'Tilt'

Anheuser-Busch releases raspberry-flavored caffeinated malt drink

Aug 9, 2005 - Anheuser-Busch Co. has rolled out another caffeinated malt beverage - this one aimed to be even less beer-like than B-to-the-E, which debuted nine months ago.


Tilt, a raspberry-flavored drink, targets 21- to 27-year-old males who want a beverage that helps them make the transition to play from work, said Mic Zavarella, director of innovation at A-B's domestic brewing subsidiary. "Tilt was designed with this transition in mind," he said.

Tilt is a blend of caffeine, ginseng and guarana - a paste derived from a Brazilian fruit. However, Tilt has a taste and a color that's distinctive from "BE," which took many of its cues from a beer, said Pat McGauley, vice president of innovation and new products at A-B's domestic brewing unit.

Each 16-ounce serving of Tilt - packaged in sleek, aluminum cans - contains 6.6%, 6% or 4% alcohol by volume, depending on state law. Cans will be sold individually. Each 16-ounce serving contains about 70 milligrams of caffeine, which is about 27% more caffeine than in a 12-ounce can of Mountain Dew.

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