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Jul 25, 2014

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Beer company takes on women

Venezuela marketer has no plans to apologize for advertising

June 24, 2005 - Women's rights groups in Venezuela are angry at a beer company over its advertising, and that seems to suit Regional beer just fine.

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A spokesman for the company said Regional has no plans to apologize for running a television commercial that said the difference between a wife and a lover was 30 kilograms (about 66 pounds), the newspaper El Universal reported.

Women called the advertising misogynist and demanded an apology.

The Regional spokesman said the company wouldn't apologize unless it is forced to do so by the courts. He added: "I bet all these women's groups are run by women who are at least 30 kilos overweight."


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