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Oct 20, 2014

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CAMRA protests short pints

Report says 1 in 4 pints doesn't meet industry guidelines

Jan 24, 2002 - Britain's Campaign for Real Ale (CAMRA) has launched a new campaign to push for legislation that guarantees beer drinkers a full pint of ale. It includes a new series of posters protesting short pints and urges consumers to take action.

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The consumer group cites new research that indicates that 90% of the pints served in British pubs are less than 100% liquid and 28% are less than the industry's guidelines of 95% liquid.

The government pledged in the 1997 general election campaign to tighten legislation to protect drinkers from short measures.

Mike Benner, Head of Campaigns and Communications said, "It is a Labour Party policy to tighten the law to protect Britain's 15 million beer drinkers from short measures, but despite proposals from the DTI, the Government seems to have swept reform under the carpet. Our research shows clearly that short measure is on the increase and there is a need for Government action to stop drinkers being ripped off."

But breweries and pubs were not impressed. "The head on a pint of beer is like the froth on a cappucino -- part and parcel of what customers expect to see and be served," said Mark Hastings, spokesman for the British Beer and Pub Association. "There is one complaint for every 256 million pints poured which I think shows how low profile this issue really is."


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