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Oct 01, 2014

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Gaming company plans to make Budweiser slots

Nov 30, 2001 - Shuffle Master of Las Vegas and Anheuser-Busch have signed a licensing deal for slot machines based on A-B's Budweiser beer.

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The slots will incorporate the Budweiser logo and promotional images. The company said it will work closely with Anheuser-Busch on the development of the slots, but did not indicate in its announcement when or where it planned to introduce Budweiser-themed machines.

The machines will present new issues in Nevada if Shuffle Master plans to put them in casinos there. The use of an alcoholic beverage as a theme for a slot, and the use of advertising as the central focus of a slot machine will both come under scrutiny, said Dennis Neilander, chairman of the Nevada Gaming Control Board.

As far as the use of an alcoholic beverage as a theme, "it would depend on the way it was portrayed, and the location," Neilander said. "Obviously, the product discussed here is an adult product."

"The board has historically been pretty cautious about this (advertising and slot machines)," Neilander said. "If you allow that kind of combination of advertising and theming, how far does it go?"


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