Moosehead buys stake in McAuslan

New brewery in Montreal will produce Moosehead Lager

Nov 20, 2000 - Moosehead Breweries Ltd. has acquired a 45% share of McAuslan Brewing Inc., allowing the Montreal company to build itself a new Montreal-area brewery designed for lager and double its production capacity.


The new brewhouse, which will cost between $5 million and $7 million and begin production next year, first brewing Moosehead Lager.

That will allow Moosehead to break into the Quebec market for the first time. The brewery is not permitted to import lager brewed in New Brunswick because of a complex set of restrictions on interprovincial trade.

The pact allows McAuslan to double its annual production capacity from more than 20,000 hectoliter, founder Peter McAuslan said.

McAuslan Brewing was founded in 1989, and its product list includes St-Ambroise Pale Ale and Oatmeal Stout, Griffon Extra Pale Ale and Brown Ale, Frontenac Extra Special Pale Ale, McAuslan Cream Ale, Scotch Ale and seasonal beers Apricot Wheat Ale and Spiced Pumpkin Ale.

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