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Nov 28, 2014

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German beer consumption continues slide

Bikers opt for beer-soda mixes such as 'Radler'

Oct 30, 2000 - Beer consumption in Germany fell in the first three quarters of the year, continuing a trend that began in 1995.

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Beer sales were down 0.2% through September, according to the Federal Statistic Office. Although some of this was blamed on cool drizzly weather, the practice of mixing beer with soda also was a factor.

A drink called "Radler" -- German for biker -- has been particularly popular. It is half beer and half soda, lessening the alcohol content. Younger drinkers feel the cocktail does not inhibit their ability to bike or inline skate, but many also prefer the less assertive flavor. Consumption of such diluted beer mixes was up 31%, the Federal Statistics show.


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