'Whassup!?' wins Grand Clio
Budweiser commercial wins prestigious advertising award
May 26, 2000 - Budweiser's popular "Whassup!?" campaign, which turned a greeting among friends more than 15 years ago into the nation's hottest catch phrase, earned one of the advertising industry's most prestigious awards, the Grand Clio for television. The award, given to the campaign's original 60-second spot, titled "True," was one of 14 garnered by Anheuser-Busch at last night's 41st Annual Clio TV and Radio Gala. Budweiser's "Louie the Lizard" campaign received half of those awards, including a Gold Clio for national radio campaign.
"It's a tremendous honor to win a Grand Clio for the original Budweiser 'Whassup!?' spot," said August A. Busch IV, vice president of marketing, Anheuser-Busch, Inc.
The concept for the Budweiser "Whassup!?" ads came from Stone, a director with Storm Films in New York. Stone has exchanged the "Whassup?!" greeting with his friends for about 15 years.
In 1998 Stone created a short film titled, "True" in which he and his buddies sit in an apartment and exchange the greeting. DDB Worldwide, Chicago, saw the film and, after presenting the idea to the Budweiser brand team, collaborated with Stone to adapt the concept for the ads. Stone directed the ads and stars in the campaign with several of his friends from the original film.
Search The Real Beer Library For More Articles Related To: