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Apr 23, 2014

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Study finds foam caught on mustache costs drinkers

Feb 25, 2000 - A study commissioned by brewing giant Guinness discovered that bearded men lose an alarming amount of beer compared to clean-shaven men.

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The study conducted in the United Kingdom -- but not the Republic of Ireland or Northern Ireland -- found that an estimated 92,370 drinkers with mustaches lose about 162,719 pints of Guinness in their facial hair each year, and that beer is worth about £423,000 ($675,900).

"A genuine mustache has been proven to contribute to a significant Guinness wastage, as a result of inter-fiber retention at every sip," the company said in a statement.

Bearded drinkers in Belfast were less than impressed with the study. "I'd like to become a Guinness researcher," said actor Tim McGarry.


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