News merges with

Partnership offers readers 125,000 pages of content

Jan 27, 2000 - The largest beer-dedicated website in the world got bigger with Real Beer's merger with the London-based breWorld. Adding 50,000 pages of content to Real Beer's base of 75,000, breWorld brings the Real Beer internet universe to more than 125,000 pages of beer-focused content, extending coverage across the UK and Europe. The merger follows the launch of Real Beer's New Zealand office in July and completes the company's foundation for coverage of the entire English-speaking world.


Founded in 1995, breWorld ( has become the leading internet destination for beer information in the UK and Europe. With dozens of databases of breweries, tours, tasting notes, events, publications, organizations, and suppliers, the site covers the world of beer for the UK and Europe

This combination of expansive content and state-of-the-art publishing systems made breWorld a perfect match for Real Beer, according to Mark Silva, CEO for Real Beer. "We're excited to add breWorld to the Real Beer universe of beer publications. Thomas Lange has been doing in Europe what we've been doing in North America - building a preeminent portal for the beer market. Combining our publications has created a global portal that opens borders and creates the largest international destination for beer on the web."

breWorld's founder and principal, Thomas Lange, will continue with Real Beer as Managing Director for the UK and Europe. Working from Real Beer's London office, Lange will be responsible for all aspects of directing and expanding European operations.

"Successful publications help make successful communities and industries. The great thing about Real Beer is that we are making it easier and easier for people to get the information and connections they need," said Real Beer president Pat Hagerman. "Readers and advertisers benefit immediately because of the publication's reach, but the industry as a whole benefits in the long run because of the education and business functions we provide."

Real Beer Inc./breWorld Ltd., is an interactive agency and publishing company dedicated to developing web services for beer and brewing markets. With over 125,000 pages of content and offices in San Francisco, London, Toronto and Auckland, New Zealand, Real Beer is the world's largest internet publisher for beer. For more information, contact Pat Hagerman, President, Real Beer Inc., 2325 Third Street, Suite 426, San Francisco, CA 94107, U.S.A., tel. 415.522.1516, ext. 303, fax 415.522.1535, e-mail

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