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Jul 28, 2014

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German beer sales continue slide

Breweries encouraged by hot July weather, though

Aug 11, 1999 - Although official statistics reported German beer sales were down 2.6% in the first half of 1999, breweries indicated they are not particularly concerned. They said hot weather in July sent people flocking to the beer gardens and that they don't expect the slide to continue.

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German beer consumption has declined steadily in recent years. Still per capita consumption is 127 liters, with only Czech beer drinkers consuming more.

Erich Dederichs, spokesman for the Federation of German Brewers, said brewers are trying to woo back drinkers by offering specialities such as beer/lemonade mixtures and more outlandish concoctions such as beers brewed under a full moon. "I think the hot temperatures in July did us some good," he said.


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